V.+Triumph+of+Style+Over+Substance

=Just as appearance has become a priority in the retail sector, it has also come to occupy a position of extreme importance in other arenas.=

=__The Gorge Factor__= =Whether an author is seen as gorgeous or not. "Looks sell books." This factor determines the marketing push that an author will or will not receive in the promotion of their book(s) and could determine the amount of books sold.=



=VS.=

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=Why do so many celebrities have NY Times Bestsellers? Are they literary genius' or just marketed the right way?=

Hyperstylizing the Self media type="youtube" key="g1D666k0nvA?fs=1" height="385" width="480"
 * In //In the Mix//, hyperstylizing the self is emphasis the appearance rather than who you are. Its about how you look and how you want others to see you. Examples are plastic surgery, eating disorders, buying expensive clothing, along with many other things.
 * But is the cost of beauty worth the outcome?