I.++Rise+of+Aesthetics

The postmodern era has witnessed marked growth in the design and development of of aesthetically pleasing objects, furnishings, and decor. Although beauty and style were once restricted to the wealthy and the elite, they are now available at a wide range of price points in a variety of settings.

Triumph of Style in Everyday Life

This deals with the understanding of how advertisements and media portray every detail of our lives including "necessary" items. These mundane and average details are depicted as above average through an aesthetic approach.

example: [] [] Design-Intensive Everyday Environments Consumers today pay for the sophisticated environment offered by businesses. For Example, the chapter states "Starbucks does not neccessarily owe its success to the superiority of its coffee (which McDonalds has beaten in independent taste tests) as much as it depends on its "multi-sensory aesthetics"." People are concerned with the aesthetically pleasing environment more than they are with the quality of the coffee. media type="youtube" key="EMSWZwn2nhI" width="425" height="350"

Style in Everyday Public Spaces  Average women spending time getting ready...

 22 minutes showering  23 mintues styling and blow drying hair  7 minutes moisturizing and applying fake tan  14 minutes doing makeup  6 minutes getting dressed

 Cost of being stylish = Priceless  (Plus 3 yrs of your life)

 On average each women spends 3 years of their life getting ready while men spend at least 3 months waiting on their partners. Bottom line, people want to look good, no matter how long it takes them to get ready.

 The annual coast for personal care is $588, while the aparel and service cost annually for women is 1,881. Women and men spend a lot of money to provide just for themselves and their personal needs, however, sometimes this can be their wants not their actual needs.
 * [[image:http://img.dailymail.co.uk/i/pix/2007/11_04/makeupgirlsL2511_468x345.jpg width="468" height="345" caption="women make up"]] ||
 * ||

[|�11�] http://www.visualeconomics.com/how-the-average-us-consumer-spends-their-paycheck/

[|�12�] http://www.dailymail.co.uk/news/article-496348/Women-spend-years-getting-ready-leave-house.html