III.++Staging+for+Consumption

Shopping malls, restaurants, and other businesses use a variety of techniques to create glamorous and highly-stylized environments that will attract and retain clientele and generate maximum profit.


 * Tactical Staging**- Grocery stores, department stores, all forms of stores use tactical staging in their stores for their customers to buy more. For example, restrooms are placed in the back of stores so the customer will walk thru the entire store. Escalators are usually at opposite ends of the store so you have to walk more. Dairy products are placed at the back of the grocery store so you walk thru everything else, since dairy products are a daily necessity you will have to go back there to get it.

Lighting Techniques: Lighting is used to hide the flaws in night clubs, bars, and resturants. Some lighting is used in a place as decor to bring attention to that certain space. Other areas in a place might not be illuminated to hide what we may not want to see ex: mouse traps, roach spray. In addition, some materials used in these locations could possibly be fake or used as a prop such as, the walls being styrofoam rather than an actual wall, and because it is not lite very well the consumer wouldn't notice the difference.

Music and Sound

Organizational Strategies

Business Corporations organize using adjacent attraction in which dissimilar objects are placed next to each other so that consumers might identify them as parts of a whole.

1. Each store organizes its design to bring in customers based on their products. For example: 2. Outside of the store departments, they use larger displays of products sold inside and use personnel dressed up as store mascots.
 * Barnes and Nobles use comfortable reading settings, high-end coffee bars, readily available readings, and comfortable seating for their consumer.
 * Brooks and Brothers uses elegant jazz to incorporate their elegant suits.